Cross merchandising
Cross-merchandising is a tool of merchandising system used in retail trade, in stores with open access to products. It indicates the display of goods of different product categories, similar in purpose and/or use in one place. Cross merchandising from EPG will help you:
to increase your average check
to reduce advertising costs
to place information right near the product
to push the sales
General information
Cross-merchandising is one of the most powerful tools to increase sales in any store. Minimum costs and competent use of our products will help to arrange the trading space and checkout areas properly and increase the average check of the store due to additional and impulse purchases.
Hanging tapes and hooks-hangers are used to place small packaged goods on commercial equipment both in the checkout area and in the trading hall with related products.
Cash trays have different sizes and configurations. For further buyer’s attraction it’s possible to place an advertisement or any other information.
Checkout dividers are found only at the checkout of the store and serve mainly to increase interest in the brand and brand awareness.